Houses painted in white lime and its peculiar topography have earned Ostuni fairy-tale epithets, such as the "White City", "Queen of the Olive Trees" and the “Nativity City".

The old city, called "La Terra", is unique and entirely unmistakable: the dazzling, strictly-white, monochrome colour of the town is its defining characteristic. Stone-paved streets, delightful shops and, most of all, the deep blue sea make Ostuni one of the most charming villages of our Puglia. Its crystal-clear waters, the beauty of its coast and the beach services offered have made it worthy of the Bandiera Blu (Blue Flag) award and five sails from the Legambiente, becoming, in 2014, the city with the cleanest sea in Italy.